Unfolding

A pamphlet you have to take apart to read, built from a Bob Vylan song about cheap food and slave wages.

Year2024–25
DisciplineFolded Print
ContextVisual Summary — Unfolding
RoleConcept, editorial design, typography, making
ToolsInDesign, Illustrator, Hand-folding
Unfolding — cover image
Brief

Make a folded pamphlet that carries the meaning of a song you've chosen, where the fold does the work rather than just holding the paper together.

Approach

The song is Bob Vylan's 'Health is Wealth' (2023): fast food, £2 chicken and chips, wages that don't stretch, a body treated as disposable. The line that gave me the format was 'body is a temple, not a tomb', because that's a structure that can be either one depending on how you go into it.

I worked it physically first. Weeks of folding blind, accordion pleats, arches, cut-out surfaces, before any type went near the paper, so the geometry came out of the material instead of a layout. The fold I ended up with makes a faceted, almost architectural shell. Closed it's a solid form, opened it flattens out into one sheet.

Then I set the type to survive being broken over those creases. Fragments like THE, KILLING, OF, KIDS and £2 CHICKEN & CHIPS sit on separate facets and rotate as you turn the paper, so the phrase builds and falls apart in your hands. The only thing that stays whole and flat is the black panel, HEALTH IS WEALTH. Be healthy, be alright. You get that line for free and have to work for everything around it.

Outcome

A folded pamphlet, printed and hand-scored, that reads differently at every stage of opening.

Final outcome — in the hand
Final outcome — in the hand
Final outcome — opened out, the one panel that stays whole
Final outcome — opened out, the one panel that stays whole
Artwork — type positioned to survive being broken across the creases
Artwork — type positioned to survive being broken across the creases
Development — the black panel, fixed while everything else rotates
Development — the black panel, fixed while everything else rotates
Development — the chosen fold, blank
Development — the chosen fold, blank
Fold studies — pleats, arches and scored surfaces, made before any type existed
Fold studies — pleats, arches and scored surfaces, made before any type existed
Hand lettering — 'body is a temple, not a tomb', the line that set the format
Hand lettering — 'body is a temple, not a tomb', the line that set the format
Next project — 14

Photography